As UI/UX Design Lead on Ruvo’s project, I led the end-to-end creation of their website, ensuring a clear, scalable, and brand-aligned user experience. Beyond the existing brand book, I expanded Ruvo’s visual identity by designing advanced assets and defining new visual guidelines to strengthen consistency across touchpoints. I also reimagined and redesigned the app’s screens, aligning the product experience with the new visual identity while improving usability and visual coherence.