Brev.io
Design leadership and art direction for Brev.io's brand project. Agency: Uitify/Foundey
Category:
Design leadership, brand book creation
Author:
Deborah Avila, Uitify
Read:
5 min
Location:
Sillicon Valley
Date:
Jun 10, 2025
Building a brand for an AI COO
Brev needed a brand and website that could explain a powerful idea in a simple, confident way. As art director, lead designer and website designer, my role was to turn their vision of an AI COO into something people could immediately understand and trust. The product is all about clarity, automation and execution, so the visual language had to reflect that with clean layouts, strong hierarchy and a sense of control. Everything from the logo to the interface was designed to feel like a smart system that quietly keeps things moving in the background.
Designing the brand together
I led another designer through the creation of Brev’s logo and the full brandbook, which we built in a single day. That fast, collaborative setup is exactly how I like to work, especially when it becomes a chance to teach and align a team around how a brand should be built. The goal was to give Brev something complete and practical, not just a pretty deck. We defined colors, typography, tone, logo usage and layout rules in a way that made the brand easy to apply across marketing, product and internal tools.
A system that works inside the product
Because Brev lives inside teams’ daily workflows, the brand had to work just as well inside the platform as it does on the website. I created an applicable color system designed specifically for the product, making sure it supports readability, alerts, priorities and different states without becoming noisy or confusing. The result is a brand that feels calm, focused and reliable, even while running complex operations in the background. It supports what Brev does best, which is turning scattered data and meetings into clear, actionable execution.
