Talking Points
Brand design work for The Points Guy's (1.8M followers) newest spin-off brand. Agency: Kāsper
Category:
Branding, visual identity
Author:
Deborah Avila
Read:
5 min
Location:
London
Date:
Feb 5, 2024
A global, mid-century visual world
Talking Points was built around the idea of travel as something collected, remembered and shared. The look takes inspiration from mid-century travel design like postcards, stamps, airline graphics and modernist shapes, but with a clean, current feel. The color palette brings warmth and depth through tones like copper green, soft blue, mustard, cream and espresso. Together, these choices give the brand a sense of history and movement while still feeling fresh, stylish and easy to use across places like Thailand, Rome, Patagonia or Japan.
Where editorial design meets personal travel stories
The client wanted Talking Points to feel like flipping through a beautifully designed travel notebook made by someone who really knows the world. That led to a mix of strong editorial structure and small, tactile details like stamps, taped corners, cutouts and postcard textures. Photography leans into natural light, warm tones and a slightly imperfect film look, which makes everything feel more human and less like polished social media. The layouts stay clean and readable, so the brand keeps its credibility while still feeling personal and lived in.
A more relaxed side of The Points Guy
Talking Points was created as a more conversational, curious extension of The Points Guy. It is where behind the scenes moments, small discoveries and cultural details get to shine. The visual identity reflects that by feeling stylish but not stiff, thoughtful but not overly formal. It gives the Substack its own personality while still sitting comfortably next to the main TPG brand. The result is a space that feels smart, well traveled and welcoming, like a place where real stories about travel can live.
