Perle Labs
Visual identity, art direction, and website design for Perle Labs, a platform that powers better AI using expert-verified data. Agency: Uitify/Foundey
Category:
Visual identity, webdesign
Author:
Deborah Avila, Uitify
Read:
5 min
Location:
Sillicon Valley
Date:
Jun 2, 2024
A clear, modern face for a complex platform
Perle Labs needed a visual identity and website that could explain something technically advanced without feeling cold or intimidating. As art director and website designer, my goal was to make a system built on blockchain, AI and data pipelines feel understandable, trustworthy and human. The design language leans clean and modern, with strong typography, structured layouts and a calm, confident use of space. It gives Perle Labs a look that feels enterprise ready while still being easy to approach for contributors and partners alike.
Turning infrastructure into something people can use
At its core, Perle Labs connects human expertise with high-stakes AI training, so the experience had to support both clarity and credibility. The website was designed to guide users through onboarding, training, and contribution flows in a way that feels simple and logical, even though the underlying system is highly technical. Visual hierarchy, modular sections and clear calls to action help explain how people earn, how quality is measured, and how everything is tracked onchain. The goal was to make participation feel straightforward and rewarding, not abstract or confusing.
A brand that balances tech and trust
Perle Labs sits at the intersection of enterprise AI and decentralized networks, so the brand needed to speak to both worlds. The visual system avoids flashy crypto tropes and instead focuses on precision, transparency and reliability. Every design choice supports the idea that contributions are real, verified and valuable. The result is a brand and website that feel serious and credible, while still being welcoming to a global community of experts who are there to share their knowledge and be fairly rewarded for it.
