Snackable
Brand design for Snackable, a branch of creatives on demand for Kāsper and Ben Rubick. Agency: Kāsper
Category:
Branding, visual identity
Author:
Deborah Avila
Read:
5 min
Location:
London
Date:
Nov 5, 2025
Snackable: Designing a Fun, Cool Food Brand Identity in Record Time
I recently worked as the brand designer for Snackable, a new Kāsper sub-brand created in partnership with Ben Rubick. Snackable is a creatives-on-demand branch focused on food and drink brands, built to make content feel as craveable as the products themselves. I had a short timeframe to bring this brand to life. In that period, I designed the logo, defined the visual identity, and delivered a complete brand book. From day one, the goal was clear: Snackable needed to feel fun, cool, current, and instantly connected to the food and beverage world.
From Blank Page to Full Food Brand Identity
I drew a clean, strong typography and simple, recognisable shapes so the identity would be easy to adapt across formats. I then introduced vibrant colours and dynamic compositions that support content-first layouts, allowing the food and drink imagery to remain at the centre of every piece. The logo was designed to be straightforward and flexible, so it works just as well in a tiny profile picture on Instagram as it does in a presentation or campaign deck. It had to be instantly readable, memorable, and aligned with the fun, cool spirit behind the brand. I wrote a few rules in the brand book to keep the brand consistent in illustrations and icons.
A Crave‑Worthy Identity Built to Be Remembered
The result is a visual identity and framework that position Snackable as a specialist, modern and desirable creative partner for food and drink brands. It feels fresh, recognisable and aligned with Kāsper’s structure, while also benefiting from Ben Rubick’s influence and authority. Above all, the brand was designed to make people stop scrolling, feel hungry, and remember the name Snackable.
